Ethnographic Insight, Ethnography Research
About Ethnographic Insightethnography servicesMarket SpecialtiesEthnographic and Market Research ClientsEndorsementscontact Ethnography Experts
Consumer Anthropology
ethnography research

Welcome to Ethnographic Insight, Inc., where qualitative marketing research provides your business with the ultimate vantage point—a close-up of your company's products and services through the eyes of your consumer.

Ethnographic Insight anthropologists are experts in ethnography. We have academic training, years of fieldwork experience, and are innovators in the application of anthropological models and methods to marketing research.

We provide you with a real-world understanding of consumer preferences, motivations, and needs by examining the environments consumers inhabit and the socio-cultural influences on their behaviors. Such insights translate into strategic business opportunities, including improved customer loyalty and increased competitive advantage.

Our client roster includes Fortune 500 companies such as Safeway, Princess Cruises, Microsoft, and Pandora as well as government agencies (City of Olympia) and nonprofits (ForestEthics).


We specialize in:New ethnography certificate program proposed
  • Inspired ethnographic research that situates the customer within larger social, cultural, and real-world contexts.
  • Intelligent research design to meet research goals, identify unmet needs, and inform critical business decisions
  • Areas of expertise: customer journeys, omnichannel shopping, sustainability, innovation and new product development, ethnicity, aging
  • Integrity and commitment to service: we take no short-cuts and devote unparalleled attention to every project

Go to: Our Services and Methods

Ethnography Expert Ethnographic Insight Founder Norman Stolzoff, Ph.D.

Q: What is Ethnography?

A: Ethnography is the study of people in their natural or "native" environments—where they live, work, shop, and play. It is a set of complementary techniques developed within the discipline of anthropology...

Go to: What is Ethnography?

ethnography research
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