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Meet the President

Dr. Norman Stolzoff is an expert in the study of culture and consumer behavior with over 15 years of ethnographic research experience. He received a B.A. in anthropology from Stanford University, and a Ph.D. from University of California at Davis in Cultural Anthropology.

Prior to forming Ethnographic Insight, he taught anthropological theory and methods at San Francisco State University and Bowdoin College. He is the author of the critically acclaimed book Wake the Town and Tell the People: Dancehall Culture in Jamaica. He is a frequent speaker at conferences, universities, bookstores, and on the radio.

Pursuing his interest in the commercial application of anthropology and ethnography to the technology sector, he became a Senior Research Fellow at the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine. At CRITO, he conducted in-depth ethnographic research that examined the adoption, use, and impact of personal computers and the Internet on households in the U.S. As a result of this research he published papers on the subject of the digital home (see Podcasts & Publications page).

After leaving CRITO, Stolzoff became the Director of Qualitative Research at King, Brown and Partners, a market research firm with headquarters in the Bay Area.

In 2001, he founded Ethnographic Insight in response to the tremendous need in the marketplace for expert ethnographic research.

Ethnography Expert Dr-Norman-Stolzoff Ethnographic Insight
Dr. Stolzoff has a long-standing interest and involvement in supporting business, technology, and practices that are earth-friendly and sustainable. These roots go back to the organic farming movement where he was a student at The UC Santa Cruz Center for Agroecology & Sustainable Food Systems in 1989. It is our mission at Ethnographic Insight to contribute to the advancement of renewable energy and sustainable products and services.
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