Tiana Melquist, M.A.
Tiana Melquist is especially skilled in tailoring Ethnographic Insight’s many services to meet the needs of diverse clientele with varied research goals. In addition to holding a B.A. degree from Dartmouth College and a M.A. from the Inter American University in Puerto Rico, Tiana holds certifications from the University of California and the University of Granada.
Having been with Ethnographic Insight since the inception of the company, Tiana has helped to develop, launch, and promote its innovative and highly adaptive research techniques as well as recruit new clientele. Tiana currently serves as a research associate and Director of Business Development.
Much of Tiana’s professional experience has included work outside of the continental United States, including the United Arab Emirates, Korea, Mexico, Puerto Rico, and small communities in Alaska. Her distinguished background in program development, grant writing, teaching, and counseling both within and outside of the United States has proven her well-suited for utilizing anthropological research techniques, such as cross-cultural analysis, videography, and depth interviewing in the marketing research setting.
Beebe Bahrami, Ph.D.
Dr. Beebe Bahrami is a senior marketing research consultant, anthropologist, and freelance writer and painter. She earned her Ph.D. in Cultural Anthropology from the University of Pennsylvania after completing a comprehensive study on identity issues in Spain and Morocco.
Before joining the Ethnographic Insight team, Beebe worked as a Senior Research Associate with the Philadelphia-based design consulting company, Design Science, was Head Editor of Expedition magazine and at the University of Pennsylvania Museum of Archaeology and Anthropology, and was also a research associate in the European Section of the University of Pennsylvania Museum of Archaeology and Anthropology.
As Expedition magazine’s head editor, Beebe conceived, executed, and maintained single-handedly this full-color, Smithsonian-like publication of the University of Pennsylvania Museum of Archaeology and Anthropology. Her mission was to make the research of anthropologists and archaeologists more vivid and readable for the interested lay public.
In the ten years that she has worked as a consumer anthropologist, Beebe has conducted ethnographic research in publishing, advertising, medicine, automobiles, food and wine, the hospitality industry, the film industry, and consumer electronics and technology sector (such as testing PDA and cell phone keypad designs, cell phone and PDA predictive text methods, consumer attitudes toward new handheld designs and functions, and safety issues with cell phone use and driving).
In addition to Beebe'’s active applied research with diverse clients, she also maintains her own anthropological research and publication trajectory. A long time expert on Spanish culture, she returns annually to northern Spain where she is studying the changes and challenges to the fishing and farming life of coastal Atlantic villages. She recently completed two new books, The Spiritual Traveler--Spain: The Guide to Sacred Sites and Pilgrim Routes in Spain and Michelin Green Guide—Provence. She has worked in seven languages, Spanish and Persian (Farsi) being her strongest after English. In addition to her affiliation with Ethnographic Insight, she is also a research associate in the European Section of the Penn Museum of Anthropology and Archaeology.
Jennifer Joos, Master of Design
Jennifer is a strategic design planner and ethnographic researcher who uses scenario development and rich stories about customer needs to help teams communicate the immediate and long-term value of their ideas. Jennifer enjoys observing and talking with people doing what they normally do in the places where they normally do it. She has a Masters of Design in Human-Centered Design Planning from the Institute of Design at the Illinois Institute of Technology.
Prior to her work with Ethnographic Insight, Jennifer worked for Conifer as a research consultant and in healthcare communication and education, designing and promoting educational offerings for medical professionals. Her clients have included CNET Networks, Starcom MediaVest Group, the Mayo Clinic, International Masters Publishers, Microsoft, McNeill Nutritionals, Pillsbury and Steelcase.
Maria McLeod, M.F.A.
Maria McLeod is a research analyst, writer, and media specialist. She earned her M.F.A. in writing from the University of Pittsburgh and holds a B.S. in written communications from Eastern Michigan University.
For over 20 years, she has served as a writer and media specialist for corporations, educational institutions, governmental organizations, and nonprofits. As a writer for Parker Remick, an executive search company, she has written promotional materials for some of the world’s leading, and most profitable, corporations in the technology industry. Working as an in-depth interviewer, she detailed the 35-year history of Washington State’s Department of Ecology, published as a book in 2005. She has created effective promotional materials, ranging from company Web sites, to advertising, to public relations, for all variety of organizations – from financial institutions to health-empowerment companies. Recently, Maria has begun creating documentaries and will complete a piece on Northwest Washington’s Lummi Indian Tribe’s residential youth program 2008-2009.
Maria’s greatest area of expertise is in conducting, analyzing understanding the complex relationship between the inner workings of an organization and the individuals who create the whole. She accomplishes this through a combination of research an in-depth one-on-one interviews, which she then analyzes and edits. The results include lively narratives, articles, and reports. She has worked for Ethnographic Insight since 2003.
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