Welcome to Ethnographic Insight, Inc., where qualitative marketing research provides your business with the ultimate vantage pointa close-up of your company's products and services through the eyes of your consumer.
Ethnographic Insight anthropologists are experts in ethnography. We have academic training, years of fieldwork experience, and are innovators in the application of anthropological models and methods to marketing research.
We provide you with a real-world understanding of consumer preferences, motivations, and needs by examining the environments consumers inhabit and the socio-cultural influences on their behaviors. Such insights translate into strategic business opportunities, including improved customer loyalty and increased competitive advantage.
Our client roster includes Fortune 500 companies, such as Microsoft, PepsiCo, and 1-800-Flowers.com as well as government agencies (City of Olympia) and nonprofits (Pickford Film Center). Let our experience and expertise bring you to the vantage point, where breakthrough products and services stem from an intimate knowledge of your customer base.