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E-Commerce and Mobile Commerce
We’ve worked on many projects focused on e-commerce, mobile commerce and personal technology convergence. Getting out of the usability lab setting to where your customers are brings an invaluable dimension to user research. With so many ways to shop and experience media, along with the development of touch capable devices and mobile applications, it’s more important than ever to understand the holistic customer experience. Past projects include:
- Redesign of mobile web interface
- Planning and booking cruise travel online
- The role of the Internet in holiday gift shopping
- Evaluation of touch capable shopping kiosk
- Re-design of computer manufacturer’s website
- Online tools for collaboration between graphic designers
- Master planned community intranets
- Online bill paying
- Youth gaming, technology use, and media consumption
Technology
This is where we got our start and where we continue to excel. We are equally qualified in both consumer and business to business technology research. We work at all stages of the product development lifecycle from idea generation to product launch, including early concept development, prototype testing, user experience, customer satisfaction, and product updates. We’ve done projects on:
- Personal technology convergence and connectivity
- The Smart home
- Mobile and wireless devices
- In-store computers and portals
- Data centers, servers, and network management software
- Internet infrastructure
- Graphic design and web authoring software
Food, Beverage and Consumer Packaged Goods
In recent years, we’ve delivered valuable research to food, beverage and packaged goods companies to help them widen their focus beyond products to people and their needs.
Examples include:
- A comprehensive examination of the stages of the grocery shopping cycle
- The needs and shopping patterns of large families
- Optimizing packaging, messaging, and branding for iced tea
- Health and wellness
- Behaviors, choices, and rituals related to snacking
- Executive ideation and discussion workshops for strategic growth and problem solving
- Product opportunity areas for women
- Consumer perceptions of organic and sustainability initiatives
Retail and In-Store
We have a long history of involvement in retail and in-store research. We take a holistic approach examining all aspects of the retail process including planning, shopping, purchasing, loyalty, and advocacy. Our in-store ethnographic work delivers insights into shopping behavior and purchase decision making; the role of store environment, merchandising and display, messaging and signage, interactive technologies, and customer service; and the competitive landscape. Areas of expertise include:
- Multi-channel shopping (how consumers combine store, Internet, mobile shopping)
- Clothing and accessories
- Consumer electronics
- Wireless phone service
- Gift shopping and gift registries
- Office supplies for home and business
- Wedding planning and registry
- Home décor
- Grocery shopping and mall shop-alongs
Sustainability and Green Business
We are at the forefront of market research for the renewable energy and green business sectors. We can help you incorporate and integrate the human element— your target customer— into your innovation and design process; devise a strategy to overcome barriers to acceptance and adoption of green and renewable products and services; and communicate the benefits of your offerings in compelling ways.
- The Green Consumer
- Renewable Energy
- Organics
- Corporate Social Responsibility
- Sustainable Business Initiatives
- Recycling and Energy Conservation
Additional Areas of Expertise
We are continually expanding into new areas, confident that the principles and tools of ethnography can be applied to an unlimited number of topics and markets. Our research is less about prior knowledge of products and more about discovering the reality of customers’ experiences. We have done projects in areas from real estate to robotics, elementary school curriculum to lawn care.
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