Sustainability and Green Business
We are at the forefront of market research for the renewable energy and green business sectors. We can help you incorporate and integrate the human element— your target customer— into your innovation and design process; devise a strategy to overcome barriers to acceptance and adoption of green and renewable products and services; and communicate the benefits of your offerings in compelling ways.
- The Green Consumer
- Renewable Energy
- Organics
- Corporate Social Responsibility
- Sustainable Business Initiatives
- Recycling and Energy Conservation
Internet and E-Commerce
We’ve worked on dozens of projects focused on the Internet. Getting out of the usability lab setting to where your customers are brings an invaluable dimension to Internet user research. This comprehensive, ethnographic approach sheds new light on how the web is used for informational purposes, communication, transactions, and entertainment. Past projects include:
- Planning and booking cruise travel online
- The role of the Internet in holiday gift shopping
- Re-design of computer manufacturer’s website
- Online tools for collaboration between graphic designers
- Master planned community intranets
- Online bill paying
- Youth, Gaming, and Media Consumption
Technology
This is where we got our start and where we continue to excel. We are equally qualified in both consumer and business technology research. We work at all stages of the product development lifecycle from idea generation to product launch, including early concept development, prototype testing, user experience, customer satisfaction, and product updates. We’ve done projects on:
- PC use in the home
- Wired home and Internet appliances
- Mobile and wireless devices
- In-store kiosks
- Data centers, servers, and network management software
- Internet infrastructure
- Graphic design and web authoring software
Retail and In-Store
Over the last seven years, we’'ve become very involved in retail and in-store research. We take a holistic approach examining all aspects of the retail process including planning, shopping, purchasing, loyalty, and advocacy. Our in-store ethnographic work delivers insights into shopping behavior and purchase decision making; the role of store environment, merchandising and display, messaging and signage, interactive technologies, and customer service; and the competitive landscape. Areas of expertise include:
- Clothing and accessories
- Consumer electronics
- Wireless phone service
- Gift shopping and gift registries
- Office supplies for home and business
- Beverage shopping in convenience stores
- Grocery shopping
- Weddings
- Home décor
- Multi-channel shopping (how consumers combine retail store, Internet, and catalog)
Additional Areas of Expertise
We are continually expanding into new areas, confident that the principles and tools of ethnography can be applied to an unlimited number of topics and markets. Our research is less about prior knowledge of products and more about discovering the reality of customers’ experiences. We have done projects in areas as diverse as:
- Consumer packaged goods
- Real estate
- Books, music, and films
- Higher education
- International research
|
