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Consumer Anthropology
ethnography research

News

Publicity

Daily Rituals of the World, BusinessWeek (May 2007)

Business Week Shines Spotlight on Growth of Ethnography, American Anthropological Association (June 2006)

Case Study

Ethnographic Insight study reports on organic vs. non-organic consumer choices revealing the hows and whys of consumer choices when shopping for holiday menu items.

Conference Papers

What’s Anthropological about Corporate Ethnography? Lessons from the Field, 2004, Association for Consumer Research Conference

From Here to Infinity: How Ethnographic Research Helped Transform Wedding Registry at JCPenney, 2004, IIR Conference

Tying the Knot: Wedding Applied Anthropology to Bridal Registry at JCPenney, 2003, Society for Applied Anthropology

Publications

Articles

Mindless Action Sells Research ShortMarketing News, February 2004

"The Home of the Future: An Ethnographic Study of New Information Technologies in the Home," Alladi Venkatesh, Norman Stolzoff, Eric Shih, and Sanjoy Mazumdar. Advances in Consumer Research Vol. 28, M. Gilly and J. Myers-Levy (eds.), 2001, 88-97.

"A Longitudinal Analysis of Computing in the Home Based on census Data 1984-1997," Alladi Venkatesh, Eric Chuan-Fong Shih, and Norman C. Stolzoff; Home Informatics: Information, Technology, and Society, A. Sloane & F. van Rijn (eds.), 2000, 205-215.

Books

Wake the Town and Tell the People: Dancehall Culture in Jamaica, Norman C. Stolzoff, Duke University Press (2000) www.amazon.com (search: Stolzoff)

The Spiritual Traveler—Spain: The Guide to Sacred Sites and Pilgrim Routes in Spain, Beebe Bahrami

Michelin Green Guide— Provence, Beebe Bahrami

Suggested Reading

  • Energy Autonomy, Hermann Scheer, Earthscan (2007)
  • Blessed Unrest, Paul Hawken, Viking (2007)
  • Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, Daniel C. Esty & Andrew S. Winston, Yale University Press (2006)
  • Cradle to Cradle: Remaking the Way We Make Things, William McDonough & Michael Braungart, North Point Press (2002)
  • Emotional Design: Why We Love (Or Hate) Everyday Things, Donald Norman, Basic Books (2004)
  • How Customers Think: Essential Insights into the Mind of the Market, Gerald Zaltman, Harvard Business School Press (2003)
  • Diffusion of Innovations, Everett Rogers, Free Press (1995)
  • The Meaning of Things: Domestic Symbols and the Self, Mihaly Csikszentmihalyi & Eugene Rochberg-Halton, Cambridge University Press (1981)
Ethnography Expert

"Destined to become a classic."
Donald Hill, American Ethnologist

"Based on 18 months of fieldwork in Kingston, Jamaica, this is the best kind of scholarly writing—careful research driven by a fan's consuming passion. . . ."
Rob Kenner, Vibe Magazine

"The book's real strength is in the vivid and precise details Stolzoff gleaned during months of field research."
Simon Reynolds, The Village Voice


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Ethnographic Research Expert