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Podcast Series
Conversations on Consumer Insights and the Customer Experience
 Episode 1: Translating the Voice of the Customer (7MB mp3)
Episode 2: Customer Loyalty (6.7MB mp3)
Episode 3: The Brand Relationship (4.7MB mp3)
(right click and 'save link as...' to download to your computer)
Publicity
Daily Rituals of the World, BusinessWeek (May, 2007)
The Science of Desire, BusinessWeek (June, 2006)
Business Week Shines Spotlight on Growth of Ethnography, American Anthropological Association (June, 2006)
Papers and Articles
What's Anthropological about Corporate Ethnography? Lessons from the Field, 2004, Association for Consumer Research Conference
From Here to Infinity: How Ethnographic Research Helped Transform Wedding Registry at JCPenney, 2004, IIR Conference
Tying the Knot: Wedding Applied Anthropology to Bridal Registry at JCPenney, 2003, Society for Applied Anthropology
"Mindless Action Sells Research Short" Marketing News, February 2004
"The Home of the Future: An Ethnographic Study of New Information Technologies in the Home," Alladi Venkatesh, Norman Stolzoff, Eric Shih, and Sanjoy Mazumdar. Advances in Consumer Research Vol. 28, M. Gilly and J. Myers-Levy (eds.), 2001, 88-97.
"A Longitudinal Analysis of Computing in the Home Based on census Data 1984-1997," Alladi Venkatesh, Eric Chuan-Fong Shih, and Norman C. Stolzoff; Home Informatics: Information, Technology, and Society, A. Sloane & F. van Rijn (eds.), 2000, 205-215.
Books
Wake the Town and Tell the People: Dancehall Culture in Jamaica, Norman C. Stolzoff, Duke University Press (2000)
The Spiritual Traveler—Spain: The Guide to Sacred Sites and Pilgrim Routes in Spain, Beebe Bahrami, Hidden Spring/Paulist Press (2009)
Interviews
Why Ethnographic Insight, a conversation about the value of ethnography with Dr. Stolzoff
Suggested Reading
- Connected: The Surprising Power of our Social Networks and How They Shape Our Lives, Nicholas A. Christakis, Back Bay Books (2011)
- Energy Autonomy, Hermann Scheer, Earthscan (2007)
- Network Analysis and Ethnographic Problems, Douglas R. White & Ulla C. Johansen, Lexington Books (2005)
- Cradle to Cradle: Remaking the Way We Make Things, William McDonough & Michael Braungart, North Point Press (2002)
- Diffusion of Innovations, Everett Rogers, Free Press (1995)
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