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EI Blog

From Norman Stolzoff, Founder of Ethnographic Insight

Every once in a while, in the course of my day, I find myself wondering: how I ended up in this line of work, traveling around the country spending countless hours engaging with people in their kitchens and cars, shopping with them online and in stores, watching them work and play?

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Ethnography News

Chief Culture Officer, Grant McCracken, Basic Books, A Member of the Perseus Books Group, (2009)

“The CCO [Chief Culture Officer] must be prepared to admit ignorance and ask naive questions. And this takes a certain humility. There are no fixed questions in an ethnographic interview. This is because the method is designed to proceed opportunistically, to capture the unknown unknowns…. The ethnographic interview is adaptive.”

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Wake the Town and Tell the People: Dancehall Culture in Jamaica, Norman C. Stolzoff, Duke University Press (2000)

“Based on 18 months of fieldwork in Kingston, Jamaica, this is the best kind of scholarly writing—careful research driven by a fan’s consuming passion. . . .”
Rob Kenner, Vibe Magazine

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