Understanding the Human Journey


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Customer Engagement Training

Workshops that empower teams to build a culture of customer centricity

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EI Blog

Patient-Centricity & The Covid Pandemic: A Conversation with Victor Montori, MD

In a thought provoking discussion with renowned Mayo Clinic endocrinologist, Victor Montori, MD, I explored a range of topics about the current Covid-19 is shaping the current moment. Our riveting dialogue examined whether or not the crisis represents a turning point for a “patient revolution for careful and kind care.”

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Ethnography News

Chief Culture Officer, Grant McCracken, Basic Books, A Member of the Perseus Books Group, (2009)

“The CCO [Chief Culture Officer] must be prepared to admit ignorance and ask naive questions. And this takes a certain humility. There are no fixed questions in an ethnographic interview. This is because the method is designed to proceed opportunistically, to capture the unknown unknowns…. The ethnographic interview is adaptive.”

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Wake the Town and Tell the People: Dancehall Culture in Jamaica, Norman C. Stolzoff, Duke University Press (2000)

“Based on 18 months of fieldwork in Kingston, Jamaica, this is the best kind of scholarly writing—careful research driven by a fan’s consuming passion. . . .”
Rob Kenner, Vibe Magazine

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