Ethnography News

• The Power of ‘Why?’ and ‘What If?’
• What is Design Ethnography?
• How To Use Ethnographic Research To Help Your Business
• How Texting Has Changed The Way We Talk
• Customer Insight: What is Ethnography and How Can It Help Your Brand?
• Target CEO Brian Cornell Visiting Homes of Customers
• Flint’s Water Crisis and the ‘Troublemaker’ Scientist
• Can Anthropology Save the World?
• Review of ‘The Silo Effect,’ by Gillian Tett
• How Too Much Information Can Stop People From Being Sustainable Consumers
• The Power of Place: Doing Ethnographic Studies of Local Sites

Conversations on Consumer Insights and the Customer Experience

Episode 1: Translating the Voice of the Customer (7MB mp3)

 

Episode 2: Customer Loyalty (6.7MB mp3)

 

Episode 3: The Brand Relationship (4.7MB mp3)

 

Episode 4: Social Networking (6.2MB mp3)