Ethnography News
- The Power of ‘Why?’ and ‘What If?’
- What is Design Ethnography?
- How To Use Ethnographic Research To Help Your Business
- How Texting Has Changed The Way We Talk
- Customer Insight: What is Ethnography and How Can It Help Your Brand?
- Target CEO Brian Cornell Visiting Homes of Customers
- Flint’s Water Crisis and the ‘Troublemaker’ Scientist
- Can Anthropology Save the World?
- Review of ‘The Silo Effect,’ by Gillian Tett
- How Too Much Information Can Stop People From Being Sustainable Consumers
- The Power of Place: Doing Ethnographic Studies of Local Sites
Conversations on Consumer Insights and the Customer Experience
Episode 1: Translating the Voice of the Customer (7MB mp3)
Episode 2: Customer Loyalty (6.7MB mp3)
Episode 3: The Brand Relationship (4.7MB mp3)
Episode 4: Social Networking (6.2MB mp3)