Specialized Projects for Innovative Teams

Practice Areas

For more than 15 years, Ethnographic Insight has worked with companies and agencies of all sizes, to design solutions for everything from mobile shopping to kitchen appliance, Medicare to robotics. We are continually expanding into new practice areas, confident that our core principles and expertise can add value to your business.


We got our start in the technology sector, focusing on the smart home, and this has continued to be one of our core strengths throughout this era of rapid evolution. Our work examines the customer experience of technology, from adoption and use to its eventual “domestication.”

Medical & Patient

In the last several years, the demand for our services in the healthcare industry (drug development, medical devices, care delivery) has grown remarkably. We have been addressing unique challenges and unmet needs in the areas of burden of illness, patient-centered outcomes, patient journeys, value stories, and patient advocacy.

Mobile Commerce

Mobile technology has transformed all facets of daily life—the way we communicate, work, shop, and recreate. It has added depth and new touchpoints to the customer journey. We are not only experts in the omnichannel customer journey, we also have experience in managing mobile web development.

Retail & Shopping

We examine the retail process from a holistic perspective, including planning, shopping, purchasing, loyalty, competition, and advocacy. Our 360° ethnographic studies produce insights and opportunities that can be tapped and leveraged for strategic competitive advantage.


The travel, entertainment, and lifestyle markets are especially well-suited for ethnographic research since they typically involve a process (planning) and a customer journey (experiential) with multiple touchpoints.


Food, beverage and other consumer goods companies are shifting their focus away from product centricity (features and benefits) to consumer centricity (user needs, experiences, and brand engagement). We have helped many Fortune 500 companies repackage, rebrand, and reconnect with what customers actually do, need, and want.